ENG COMMUNITY SERVICE REPORT ON THE DEVELOPMENT OF CHICKEN NOODLE MSMEs THROUGH VISUAL DESIGN INTERVENTION
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Abstract
In this report, the results of efforts to develop micro, small, and medium enterprises (MSMEs) in the culinary industry, especially the chicken noodle business. The purpose of this community service is to increase the competitiveness and desire of MSMEs through innovation in visual design of business carts. By conducting field observations and talking to business actors, making banners and cart displays that are more attractive using digital design applications. The results of this activity show that a more professional visual appearance can increase customer interest and build a better image. Those who do business show a very good response to the changes and show a new spirit to continue developing their businesses. In addition, this activity provides students with direct experience in applying entrepreneurial knowledge in real life
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