Attracting Customer Interest: Renovation Strategies For MSMEs By Gohyong Entrepreneurs in Tambelang

Abstract

Improving the quality and comfort of selling places is an important factor in supporting the success of Small and Medium Enterprises (SMEs) or Micro/Small/Medium Enterprises (MSMEs). One of the businesses that is developing in Indonesia is the Gohyong business, which often faces challenges in terms of adequate selling facilities. This report aims to provide a work report containing solutions for renovating sales places for Gohyong entrepreneurs through the addition of wood as a structural and functional design element. This renovation is expected to provide better protection for the products being sold, increase visibility, and create a more comfortable space for visitors and traders. The method used in this paper is analysis of the current condition of the selling place, identification of existing problems, and design of renovations with the addition of appropriate boards. The results of the renovation are expected to increase the attractiveness of the selling place, improve air circulation, and provide better protection against extreme weather, thereby increasing productivity and customer satisfaction. It is hoped that this research will provide insight for Gohyong entrepreneurs in developing their businesses through efficient and effective infrastructure improvements.