Mentoring and Making Kimbab (KIMBABKEUN) in Community Business Group As Alternative Business Opportunity (Study Case in North Cikarang)

Abstrak

This community service program aimed to assist local business groups in developing alternative entrepreneurial opportunities through the production of kimbab, a traditional Korean food. The program was conducted in North Cikarang District using a participatory training method, which included hands-on practice in making kimbab, product packaging techniques, labeling, and basic digital marketing strategies. Participants consisted of MSME actors, housewives, and local residents interested in culinary businesses. The results of the program indicated a significant improvement in participants' knowledge and skills in preparing hygienic and appealing kimbab, as well as in independently marketing the product. Given the substantial market potential and adaptability to local tastes, kimbab is considered a viable culinary product for business development. Continuous guidance is expected to foster community economic independence and strengthen the local micro-enterprise sector.